Following the launch ceremony of the "Discover Guangdong" Global Campaign for Guangdong Inbound Tourism, nearly 100 international travel agents and influencers split into three groups on October 23rd. They embarked on in-depth tours lasting two to four days across eight cities, including Shenzhen, Foshan, and Chaozhou. They will share their experiences through articles, photos, and short videos on overseas platforms like Facebook and Instagram, showcasing the highlights of Guangdong to a global audience.

As a key source of tourists and an inbound destination in China's cultural tourism industry, Guangdong has been leading the country's inbound tourism market since 2023. In the first half of 2025, the province received over 39.31 million inbound tourists, generating a total tourism foreign exchange revenue of 98.8 billion yuan, with both figures showing a year-on-year increase of more than 30%. According to the latest data from Ctrip, China's leading online travel agency, Guangdong ranked first in China for inbound tourist arrivals from January to September 2025 by a significant margin, with particularly strong growth from markets including Singapore, Malaysia, Thailand, Indonesia, France, and Russia.

Italian travel blogger Andrea, who creates content focused on travel in China, holds a special affection for Guangdong. He mentioned appreciating the warm local climate, the lifestyle, and the cuisine. In his view, Guangdong is a highly inclusive place. He added that he would like to settle down in the province, as he is especially fond of the living atmosphere there.

Russian travel influencer Jingang, who studied in Shenzhen for four years and speaks fluent Chinese, has already recommended Guangdong to many Russian friends. "Everyone should visit Guangdong," he stated, praising its rich culture, stunning landscapes, beautiful seas, and delicious food. Kristina, a content creator from Yakutia in Russia who was visiting Guangdong for the first time, also expressed great appreciation for Cantonese cuisine. She remarked that the food in Guangdong was both delicious and elegant. During her trip, she was filming content for her personal social media platforms, adding that she aimed to share more about Guangdong's culture through her videos.

百名国际旅游达人多地深度采风广东：“每一个人都应该来广东”

参加“发现精彩广东”广东入境游全球宣推启动仪式后，10月23日，百位国际旅行商与旅游达人兵分三路，赴深圳、佛山、潮州等8个地市展开2至4天的深度采风，将通过图文、短视频等形式，在Facebook、Instagram等境外平台分享此行见闻，让更多人看见广东的精彩。

作为中国文旅市场的重要客源地与入境目的地，广东自2023年起持续领跑全国入境游市场。2025年上半年，全省接待入境游客突破3931万人次，实现旅游外汇收入988亿元，同比增幅均超30%。携程最新数据显示，2025年1-9月，广东入境游总人次以显著优势位居全国首位，其中新加坡、马来西亚、泰国、印度尼西亚、法国、俄罗斯等市场增速尤为亮眼。

意大利旅游博主安德烈作为一名以“中国旅行”为主题的内容创作者，他对广东有着特别的情感。“我喜欢这里的温暖天气、这里的生活方式和美食。”在他看来，广东是一个极具包容性的地方。“我想在广东定居，因为特别喜欢这里的生活氛围。”他说。

来自俄罗斯的旅游达人金刚曾在深圳留学4年，能说流利的中文。他已经推荐了很多俄罗斯朋友来广东，“每一个人都应该来广东”，这里有丰富的文化、好看的景观、漂亮的大海，还有很多美食。来自俄罗斯雅库特的播主克里斯蒂娜首次来广东，她也非常喜欢粤菜，“广东的美食既美味，也很雅致。”她此行也在为个人社交媒体平台拍摄视频，“我想分享更多广东的文化。”

文｜记者 黎存根 刘泳希 实习生 林卓然
译丨黄宇洁
英文审校丨林佳岱