At the 2025 China (Guangdong) International Tourism Industry Expo (CITIE) being held in Guangzhou, the international pavilion has reached a new high in scale, with exhibitors spanning the five continents. In total, official delegations from 28 countries and regions are taking part.

Notably, the Moscow City Tourism Committee has set up a booth under the theme "Discover Russia," giving Chinese tourists a comprehensive introduction to its abundant tourism resources and convenient travel services. Bulat Nurmukhanov, Deputy Chairman of Moscow City Tourism Committee, said at the expo that in the first half of 2025, Moscow received 223,400 Chinese tourists. Over the past decade, the total number of Chinese visitors to Moscow has exceeded 4 million.

China has become Moscow's largest source market among non-CIS countries. In the first half of 2025, Moscow welcomed 223,400 visitors from China. The composition of tourists has been optimized, with proportions of business travelers and independent travelers steadily rising. In 2024, one in every four Chinese visitors came for business purposes, accounting for 24%.

The years 2024 and 2025 have been designated the China-Russia Years of Culture, and the series of cultural events is unprecedented in scale. Moscow's Chinese New Year celebrations have become an annual tourism highlight, with about 1.5 million visitors expected in 2025. In June this year, more than 150 events were staged during the "Moscow Cultural Festival-Beijing edition," attracting approximately 2.85 million visitors.

魅力莫斯科亮相广东旅博会，数字与热情背后的“中国吸引力”

正在广州举办的2025中国国际旅游产业博览会上，国际展区规模再创新高，参展机构覆盖全球五大洲，共有28个国家和地区官方组团亮相。

其中，莫斯科市旅游委员会以“发现俄罗斯”为主题设立展台，向中国游客全面推介其丰富的旅游资源和便捷的出行服务。莫斯科市旅游委员会副主席努尔穆哈诺夫-布拉特在现场介绍时透露，2025年上半年，莫斯科共接待中国游客22.34万人次。过去十年间，累计到访莫斯科的中国游客已超过400万人次。

中国已成为莫斯科旅游在非独联体国家中的第一大客源市场。2025 年上半年，莫斯科接待来自中国的游客共有 22.34 万人次。游客结构也在不断优化，商务及自由行游客比例持续上升。2024年，每四位中国游客中就有一位因商务目的到访莫斯科，占比达24%。

2024-2025年被定为中俄文化交流年，系列文化活动盛况空前：莫斯科的中国新年庆祝活动已成为年度旅游盛事，2025年预计吸引约150万人次参与；今年6月的“莫斯科文化节北京站”举办了超过150场活动，吸引约285万人次参与。

文 | 记者 刘星彤 实习生 王雪儿
图 | 主办方提供
译丨柯妃娟
英文审校丨林佳岱