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【雲上嶺南】Labubu's Magic Is Irresistible! Why Is This Chinese IP Driving the World Crazy?

Labubu魔力难挡!中国IP为何让世界疯狂?

来源:羊城晚报-云上岭南 发表时间:2025-06-20 21:45

City Life|Recently, the ugly-cute Labubu has risen to global stardom as a “dark horse.” It has become “harder to get than Hermès,” and celebrities like Liu Yifei, Shu Qi, and David Beckham are all its fans. The global sensation of Labubu also marks a new phase in the globalization of Chinese IPs—a phase that does not rely on traditional eastern symbols but is supported by “Made in China” and driven by “Chinese creation.” This little doll is not pretty, not perfect, and does not compromise. It is like you and me—ordinary, rebellious, and edgy. Yet, it does not suppress its personality or conceal its sharpness.#citylife

最近,丑萌的Labubu,以“黑马”姿态跻身全球顶流。它“比爱马仕还难买”,刘亦菲、舒淇、贝克汉姆等都是它的粉丝。Labubu火爆全球也标志着中国IP全球化进入新阶段——不依赖传统东方符号、以“中国制造”为支撑的“中国创造”。这个小玩偶,不漂亮、不完美、不妥协,就像平凡的你我,会叛逆,有棱角,但它不压抑个性、不藏锋芒。

翻译:雷诗雨(实习)

审校:罗洁

终审:王予湉


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