With Labubu’s strong emergence in the trend-setting toy market, “Dongguan-made” products have also gained significant recognition. This trend not only solidifies Dongguan’s position in the global market but also ignites the transformation engine for local trend-setting toy companies in Dongguan. Many trend-setting toy companies are now actively engaging in original IP development, leveraging brand value to expand into international markets.

随着Labubu在潮玩市场的强势崛起，“东莞制造”也随之声名大噪。这股热潮不仅让东莞潮玩在全球市场站稳脚跟，更点燃了东莞本土潮玩企业的转型引擎。众多潮玩企业纷纷投身原创IP开发，实现品牌价值赋能之下的扬帆出海。

翻译：雷诗雨（实习）

审校：罗洁

终审：王予湉