"We're coming back this year too!" As the 21st China (Shenzhen) International Cultural Industries Fair (ICIF) enters its final countdown, exhibitors from past editions confirmed their return. Over the past year, many exhibitors have been growing rapidly, with strong momentum in project development.

Last month, one of the highlights was Insta360, a Shenzhen-based tech company that recently went viral after footage showed New York City residents lining up around two blocks at 5:00 AM to buy its panoramic cameras. In just ten years, Insta360 has grown into a global leader, holding the number one market share in panoramic cameras worldwide. As a regular exhibitor at ICIF, the company will return this year with a new lineup of innovative products.

Beyond industry giants, many startups have also been offered great opportunities at ICIF. Zhong Qi Shi Zu's ice creams with TCM ingredients, which debuted at last year's fair, attracted many citizens, and became a national sensation in just one year. "I'm really looking forward to participating in this year's ICIF!" said Shen Xiaodi, the brand representative.

"Shenzhen speed" is fully reflected at ICIF. Shanghai Immersion Opportunity Technology Development Co., Ltd., a VR theme park operator, signed over 50 cooperation agreements at last year's fair. On May 1st, the company launched "Ice Dragon Pearl Hunt: Full-Sensory VR" at Shenzhen, the world's first ice-and-snow-themed cultural tourism metaverse product. Using a VR 3.0 model with fully immersive, multi-sensory, ultra-realistic environments, the launch marked a new chapter of the integration of technology and cultural tourism in Futian.

By the end of the 20th ICIF, the fair had connected over 70,000 investment and financing projects of cultural industries.

Source: Lingnan On the Cloud

20届文博会累计链接文化产业投融资项目超7万个

“今年我们还要来！”第二十一届中国（深圳）国际文化产业博览交易会（以下简称“文博会”）开幕进入倒计时，记者回访了往年文博会的参展商，无不得到了“今年还来”的统一答复。过去一年，众多参展企业发展亮眼、项目推进火热。

上月因“纽约市民凌晨5点排队两条街抢购中国全景相机”刷屏的深企影石Insta360，是深圳“土生土长”的科技企业。成立仅十年，影石科技已成长为全球全景相机市场占有率世界第一的领军企业。作为文博会常客，今年影石Insta360将继续携带多款新品亮相。

除了行业龙头，不少初创企业也在文博会得到了极佳的展示机会。中气食族去年亮相文博会的“中药雪糕”吸引了不少市民尝鲜。一年时间，这款雪糕走向全国。“我很期待参加今年的文博会！”该品牌负责人沈晓迪表示。

“深圳速度”体现在文博会的方方面面。VR主题乐园运营商、上海沉浸机遇科技开发有限公司在上届文博会上，与50多家合作方签署了合作意向书。今年5月1日，全球首款冰雪主题文旅元宇宙产品——《冰龙寻珠·全感VR》空降深圳节日大道节日广场。以全场景、多感官、超真实、沉浸体验的VR3.0模式，揭开福田区“科技+文旅”深度融合的新篇章。

记者了解到，截至第二十届，文博会已累计成功链接文化产业投融资项目超7万个。

文丨记者 李艺戈 林园
翻译丨盛嘉
审校丨林佳岱