Amid the surge of AI and digital transformation, Chinese brands, particularly those from Guangdong, are continuously innovating and rejuvenating, showcasing new vitality. They have made significant strides in e-commerce platforms and cross-border e-commerce, while the regional value of characteristic towns has been steadily rising.

At the Guangzhou Baiyun International Airport Cross-border E-commerce Supervision Center, 500,000 parcels pass through CT machines for intelligent inspection every day, with 30% of the goods bearing the label "Designed in Guangdong". Guangdong's cross-border e-commerce import and export has ranked first in China for eight consecutive years. Digital brands like Shein, Anker Innovations, and PatPat leverage AI to swiftly adjust production, not only shortening the time to launch new products but also reducing inventory costs.
Shein, for instance, with its self-developed SCM system, completes the entire process from fabric procurement to product delivery based on a mature supply chain of the clothing industry in Panyu District, achieving a rapid 7-day product launch cycle. Anker Innovations has established an innovation lab and an agile factory in Dongguan, compressing product development cycles to 45 days. Therefore, Anker products have become bestsellers in the "Cell Phones & Accessories" section on Amazon.
The Nansha Free Trade Zone in Guangzhou pioneered the "Cross-border E-commerce Export Pre-positioning Warehouse" regulatory model, reducing overseas warehouse stocking costs by 40% for enterprises. The Authority of Qianhai in Shenzhen introduced a whitelist for the brands going global, providing subsidies for overseas trademark registration.
Xiaolan Town in Zhongshan has perfected the production of hardware locks, giving rise to brands like Topstrong and Guli, with 4 out of every 10 smart locks in China produced here. The town established a "common factory" and integrated 200 small and micro enterprises by branding them with "Intelligent Products in Xiaolan", which boosts the regional brand value to over 20 billion yuan.
Lecong Furniture Kingdom in Foshan utilizes AI spatial design software, tripling the sales per square meter of terminal stores and expanding its national chain to thousands of stores. These digital transformations have allowed regional brands to transcend geographical boundaries. Although their headquarters are in towns, they can still develop nationwide.

两会快议：AI 与数字化浪潮下，广东跨境电商及特色小镇的焕新之路

当下，在AI浪潮和数字化驱动的背景下，中国品牌以广东实践为代表，不断推陈出新，焕发出新的生机。在电商平台、跨境电商上屡屡闯出了新的天地。曾经的特色小镇，其区域价值更是节节攀升。

在广州白云机场跨境电商监管中心，每天有50万件包裹通过CT机智能验放，其中30%的货物贴着"Designed in Guangdong"的标签。这个场景揭示着广东品牌出海的革命性转变：全省跨境电商进出口额连续八年全国第一，以希音、安克创新、PatPat为代表的数字原生品牌，正在用"数据驱动+柔性供应"模式改写国际贸易规则。

希音通过自主研发的SCM系统，将番禺服装产业带的200米内完成面料采购到成衣出库，实现7天极速上新。安克创新在东莞建立"创新实验室+敏捷工厂"体系，将产品研发周期压缩至45天，支撑其在亚马逊电子配件类目稳居榜首。

南沙自贸区首创"跨境电商出口前置仓"监管模式，企业海外仓备货成本降低40%。前海管理局推出"品牌出海白名单"，为企业提供境外商标注册补贴。

中山小榄镇将五金锁具做到极致，诞生了顶固、固力等品牌，全国每10把智能锁中有4把产自这里。其通过“共性工厂”模式整合200家小微企业，统一“小榄智造”标识，使区域品牌价值突破200亿元。

佛山乐从家具镇运用AI空间设计软件，使终端门店坪效提升3倍，全国连锁店扩张至数千家。这些数字化改造让区域品牌突破地理边界，形成“小镇总部+全国触点”的新模式。

文｜记者 戚耀琪
图｜互联网
译｜黄宇洁
英文审校｜王枥焓