AI language models like DeepSeek are increasingly penetrating the tourism industry. Not only are more travelers turning to AI for travel planning, but the industry itself is also actively integrating DeepSeek, making it a new buzz in tourism. According to experts, much like the emergence of the internet decades ago, AI is now transforming the way we travel.

A journalist's personal experience with DeepSeek's "customized four-day, three-night travel itinerary for Chongqing" revealed that the platform's response speed is impressive, saving significant time and effort compared to traditional travel planning. However, the implementation effect is not perfect. For instance, the requirement to "avoid peak crowds throughout the trip" was not well met, since it is challenging for AI to generate highly personalized itineraries based on available data.

Nevertheless, compared to some content-sharing platforms where articles are "hard to verify" and "suspected of advertising for traffic," AI-generated content remains a viable option for travel planning.

How can we ensure the accuracy and effectiveness of travel planning information to avoid pitfalls for travelers? DeepSeek explains that to ensure the accuracy and effectiveness of travel information, platforms typically employ strict data source screening. They integrate data from authoritative travel platforms, official tourism bureaus, airlines, hotels, and user reviews, using cross-verification to reduce biases. AI algorithms are also used to filter outdated, repetitive, or overly promotional content. Through these multi-layered technical and human safeguards, DeepSeek and similar platforms can significantly reduce the likelihood of travelers encountering pitfalls. However, users still need to use their own judgment to adjust their itineraries flexibly.

If all travelers start using DeepSeek to plan their trips, will it impact traditional travel agency jobs? In the face of the surging AI wave, Li Mingjian, Director of the Tourism Industry Research Center at Guangdong Policy-making Institute, notes that over 20 years ago, the rise of the internet nearly replaced offline travel agencies with OTAs (online travel agencies). Now, AI technologies like DeepSeek are providing a significant boost to the tourism industry, driving a new round of revolution.

Li Mingjian believes that despite the rapid development of AI, the core value of travel—providing an "on-site experience"—remains a barrier that current technology cannot easily break. For example, there are sensory limitations: AI can convey visual and auditory information through images, videos, and audio (such as scenic spot photos and dialect explanations), but it cannot simulate touch, smell, or taste.

Moreover, the human desire for "the unknown" is not just about spatial travel but also involves the perception of time and culture, which can only be achieved through on-site interaction. The unexpected encounters, local stories, and even the exploration that comes from getting lost—all these "non-planned experiences" are part of the human charm of travel that AI algorithms do not focus on or excel at. Therefore, authentic travel sharing by humans will still be very important. In the future, we will continue to interact with AI to generate more travel itineraries, while also feeding it more information.

The accelerated integration with AI is becoming a new trend in the tourism industry. Many scenic spots and platform companies across the country have successively announced their integration with DeepSeek. After announcing its integration with DeepSeek's large language model, mafengwo will prioritize its application in the already launched "AI Travel in Guizhou," "AI Travel in Southwest Guizhou," and "AI Travel in Xijiang," forming a three-tier AI application ecosystem at the provincial, municipal, and scenic spot levels. This will further optimize and enhance the intelligence level of tourism services.

Source: Lingnan On the Cloud

DeepSeek来了，我们的旅游会变成什么样？

以DeepSeek（深度求索）为代表的AI语言大模型正在渗透旅游业，不仅越来越多游客喜欢使用AI做攻略，业界也积极接入DeepSeek，令其成为旅游业新的风口。在专家看来，与数十年前的互联网出现时一样，AI也正在改变我们的旅游方式。

记者亲身体验DeepSeek“定制重庆四天三晚旅行攻略”，发现它反应速度很快，比自己做攻略更加节省时间和精力。不过，从执行效果看并不完美，如对“全程避开人潮高峰”这个要求实现得不好，基于数据很难做到一些“个性”的攻略。

即便如此，相比有些分享平台的文章内容“难以辨别真假”“打广告买流量嫌疑很大”等缺点，AI生成的内容依然不失为一个可行的旅游攻略。

如何保障旅游攻略信息准确有效，不让游客踩雷？DeepSeek回答道，关于旅游攻略信息的准确性和有效性保障，通常此类平台会采取数据来源的严格筛选，整合权威旅游平台、官方旅游局信息、航空公司/酒店数据，以及用户真实评价，通过交叉验证减少偏差；利用AI算法过滤过时、重复或明显广告内容。通过上述技术+人工的多层保障，DeepSeek类平台能显著降低“踩雷”概率，但用户仍需结合自身判断灵活调整行程。

如果以后游客都用DeepSeek规划自己的行程，会不会冲击传统旅行社相关岗位？面对汹涌而来的AI浪潮，广东决策研究院旅游产业研究中心主任李铭建介绍，20多年前，互联网的崛起让线下旅行社几乎被OTA（在线旅游平台）取代；如今，以DeepSeek为代表的AI技术为旅游业带来极大刺激，正推动旅游业迎来新一轮革命。

李铭建认为，尽管AI技术快速发展，但人类喜欢旅游，其核心价值始终在于能提供“在场体验”，这是当前技术难以突破的壁垒。如五感限制：AI可通过图文视频传递视觉、听觉信息（如景点照片、方言讲解），但无法模拟触觉、嗅觉、味觉。

此外，人类对“远方”的渴望，不仅是空间跨越，更包含对时间、文化的感知，这需要实地交互才能实现。旅行中的意外邂逅、当地人的故事，甚至迷路时的探索，这些“非计划性体验”人性化魅力不是AI算法关注和擅长的。因此，人们的真实旅游分享依然会很重要。未来，我们会不断与AI互动，让它为我们生成更多旅游攻略，同时AI也依赖我们投喂更多的资讯。

与AI深度融合加速正在成为旅游业新的风口。全国多地多个景区及平台企业相继宣布接入DeepSeek。马蜂窝宣布接入DeepSeek大模型后，首阶段将优先应用于已上线发布的“AI游贵州”“AI游黔西南”“AI游西江” 省市景区三级AI应用生态，进一步优化和提升旅游服务的智能化水平。

文丨记者 黎存根 实习生 胡思婷
翻译丨赵凡
审校丨洪婷