During the 2025 Chinese New Year holiday, the number of domestic travelers across China reached 501 million, a year-on-year increase of 5.9%. According to data from the Department of Culture and Tourism of Guangdong Province, 80.118 million visitors were experiencing a "Cantonese Chinese New Year" in the province, generating tourism revenue of 74.53 billion yuan, up 7.5% year-on-year.

The surge in popularity of Yingge Dance from the Chaoshan region, which was showcased at the 2025 Spring Festival Gala, has led to a 215% year-on-year increase in search volume for "Yingge Dance" on Meituan during the first three days of the holiday. Shantou, Chaozhou, and Jieyang emerged as popular destinations. Yingge Dance not only graced the domestic Spring Festival Gala but has also toured Germany and France with the organization by the Guangdong Department of Culture and Tourism, establishing itself as a new cultural tourism icon of the Chaoshan region. Chaozhou, Jieyang, and Yangjiang all experienced over 100% growth in cultural and tourism consumption, with the ancient cities and old streets of the Chaoshan region attracting a large number of young visitors.

Chaozhou's rich culinary scene and festive atmosphere are a hit among visitors. "Chaozhou has a wide range of delicious foods and a festive vibe, but most importantly, it is highly cost-effective," said Ms. Zhang, a traveler from Hebei. This year, Chaozhou witnessed a booming scene, with online group purchases for dining from other locations surging by 108%. Searches for "Chaozhou hotels" skyrocketed by 600%. Tourists were attracted by experiences such as Yingge Dance makeup and photography sessions, Shantou's signature marinated goose, and the experiential activity of intangible cultural heritages such as the Red Peach Rice Cakes.

Aside from the Chaoshan region, the Chinese New Year tourism in Guangzhou, Foshan, and Meizhou was equally vibrant. "We went to Guangzhou by air first, then explored Foshan, Chaozhou, and Shantou. The transportation is incredibly convenient," shared Ms. Xu from Beijing. Traditional events like the Dongguan Longwan Lantern Fair and the Guangzhou Yuexiu Flower Market attracted 4.95 million visitors, while the Guangzhou New Year Lantern Festival became a hot topic on social media.

Guangdong's Chinese New Year tourism has also attracted a significant number of international visitors. During the holiday, the total number of inbound tourists nationwide reached 3.4321 million, including 699,500 foreigners. Guangzhou welcomed 46,000 inbound tourists during the festival, while Baiyun Airport recorded over 310,000 entries and exits, marking a 16.6% increase from last year. Many foreign tourists chose to experience the Chinese New Year, with American vlogger Ethan filming his Dim Sum dining experience in Guangzhou, expressing his astonishment at the value of the food, and planning to extend his stay.

According to data from Trip.com, the top ten source countries for inbound tourists during the Chinese New Year include the Republic of Korea, the United States, and Malaysia, with Guangzhou emerging as the most popular destination for foreign travelers seeking homestays during the holiday. The Guangdong cultural tourism sector is working collaboratively, using promotional efforts and live-stream marketing to take Chinese New Year celebrations in Guangdong to the national and global audience.

Source: Lingnan on the Cloud

为啥都爱到广东过大年？四个文旅流量密码给出答案

2025年春节假期，全国国内出游人数达5.01亿，同比增长5.9%。广东省文化和旅游厅数据显示，8011.8万人次游客在粤体验“广味春节”，旅游收入745.3亿元，同比增长7.5%。

潮汕英歌舞登上春晚后热度飙升，美团数据显示，假期前三日，“英歌舞”搜索量同比增长215%，汕头、潮州、揭阳成为热门目的地。英歌舞不仅亮相国内春晚，还在广东省文化和旅游厅组织下赴德国、法国巡演，成为潮汕文旅新名片。潮州、揭阳、阳江文旅消费增速均超100%，潮汕古城、老街吸引大量年轻游客。

“潮州不仅美食多、年味足，最重要的是性价比高。”河北游客张女士表示。今年春节潮州餐饮火爆，异地餐饮团购线上交易额同比增长108%，“潮汕酒店”搜索量同比上涨600%。潮州英歌舞妆造写真、汕头特色卤鹅、红桃粿非遗体验等项目吸引游客。

除了潮汕，广州、佛山、梅州等地春节旅游同样火热。“我们先飞广州，再玩佛山、潮州、汕头，交通特别方便。”北京游客徐小姐分享。东莞龙湾花灯会、广州越秀花市等非遗活动吸引游客495万人次，广州新春灯会成为社交媒体热议话题。

广东春节旅游也吸引众多海外游客。春节假期，全国入境游客达343.21万人次，其中69.95万为外国游客。广州春节入境游客4.6万人次，白云机场口岸出入境31万余人次，较去年增长16.6%。许多外国游客选择体验中国春节，美国博主Ethan拍摄广州早茶，惊叹美食性价比高，计划延长旅行时间。

携程数据显示，春节十大入境游客源国包括韩国、美国、马来西亚等，广州成为外国游客最受欢迎的春节民宿目的地。广东文旅系统联动，通过宣传推广、直播营销等方式，让“请到广东过大年”品牌走向全国乃至全球。

文｜记者 刘星彤 黎存根
图｜受访者提供（另署名除外）
译｜洪婷
英文审校｜王枥焓