In the dynamic and entrepreneurial landscape of Pingdi Subdistrict, Longgang District, Shenzhen, visionary business leaders are driving their companies forward with boldness and innovation, becoming vital contributors to the region's thriving economy. In partnership with the Pingdi Subdistrict Office, Yangcheng Evening News has launched the "Thriving Pingdi" series, which has not only highlighted the development stories of local enterprises and the entrepreneurial spirit, but also showed Pingdi's exceptional business environment. Together, they envision a prosperous hub for industry and entrepreneurship.
One of Pingdi's standout enterprises in the niche LED display sector is Shenzhen Gloshine Technology Co., Ltd. (referred to as Gloshine Technology). Its products are a mainstay at international summits, the FIFA World Cup, the Olympics, and the CCTV Spring Festival Gala. With an 85% market share in concert displays for Hong Kong and Taiwanese stars performing in the Chinese mainland, Gloshine has also supported popular TV shows such as Hunan Satellite TV's "Older Sisters Riding Winds and Breaking Waves" and other shows.
Founded in 2006, Gloshine Technology specializes in a wide range of display screens, including small-pitch, transparent, curved, cylindrical, floor, and step screens. These products cater to diverse scenarios such as major conferences, broadcasting performances, sports events, gaming competitions, exhibitions, and XR (extended reality) virtual filming. With over 50,000 applications in more than 150 countries and regions worldwide, Gloshine Technology has carved out a unique position in the global LED display industry, pioneering a new model of "industry plus culture" and "performance plus interactive experiences."
Zhang Xianfeng, Chairman and founder of the company, emphasizes that technological innovation is the core driver of Gloshine's success. Under his leadership, the company has overcome numerous technical challenges, secured 137 patents and earned multiple international accolades. "Our current technological foundation fully supports several years of future development," Zhang confidently states.
Gloshine Technology's products are tailored to meet the high standards of premium markets. Zhang highlights the challenges of ensuring screen stability for touring concerts, where displays must endure frequent assembly, disassembly, and transportation. To address this, the company employs dual power and backup systems for stable signals and power supply, precision welding, and advanced craftsmanship such as S-SMT designs to enhance durability and reliability. The company also optimizes heat dissipation to ensure consistent color and higher brightness and contrast. Besides, it's dedicated to meeting specific requirements for waterproofing, corrosion resistance, and wide viewing angles, thus providing products and services for various scenarios.
Beyond technological innovation, Gloshine Technology excels in transforming creative stage design concepts into reality. The company forms dedicated technical teams for each project, continuously innovating to deliver fresh, captivating audience experiences.
"We provide stable, versatile solutions, which is our foundation for maintaining an edge in a highly transparent and competitive industry," Zhang notes. Gloshine Technology's strategy focuses not on scaling up but on excelling in niche markets through precision and depth.
In May 2012, Gloshine Technology relocated to Pingdi, a move Zhang vividly recalls. "When I returned from Beijing with a calendar printed with photos and signatures of CCTV hosts, the Pingdi investment office warmly welcomed us and even secured rental discounts," he shares.
Over the past 12 years, Gloshine Technology has flourished in Pingdi, growing from an initial scale of 80 million yuan to an expected 1 billion yuan in sales this year, fueled by a thriving concert economy—a nearly 10% increase. The company now operates two factories in Pingdi with a total floor area of over 40,000 square meters and plans to move into a new headquarters building by year-end. The relocation is set to usher in a transformative phase with upgraded smart systems, an expanded workforce, and a goal of reaching 2 billion yuan in sales within three to five years.
Despite its success, Gloshine Technology faced a significant downturn when its performance was halved. Marketing Director Liu Zhigang recalls the challenging period: "Zhang led us in strengthening internal capabilities, heavily investing in information systems, and improving management efficiency. As live performance markets reopened, the company was well-prepared to handle demand shifts. Our factories are now operating at full capacity, with workers busy fulfilling orders."
"Pingdi has been a blessing for Gloshine, evident in the level of support we've received for land use and beyond," Zhang says with gratitude. From navigating administrative processes to coordinating transportation, resolving community concerns, and assisting with employee children's schooling, the subdistrict's proactive support has been instrumental. Zhang firmly believes that businesses thrive when grassroots governments provide timely, effective support and services, enabling mutual growth and success for enterprises and local communities.
【视频】光祥科技:点亮全球“LED显示+展演互动”舞台
【引言】
在深圳市龙岗区坪地街道这片热土上,企业家们正以非凡的胆识、创新的智慧,引领企业在各自的领域“乘风破浪”,成为坪地经济腾飞的中流砥柱。羊城晚报联合坪地街道办推出“兴业坪地”系列报道,展现企业发展历程和企业家精神,彰显坪地的优良营商环境,共绘产业沃土、创业乐土的美好蓝图。
坪地孕育了一家LED显示细分领域的头部企业。它的产品频繁亮相于国际峰会、世界杯、奥运会等盛会,常年占据央视春晚、跨年晚会、各大卫视晚会的舞台,更在港台明星内地演唱会市场中占据约85%的份额,为湖南卫视“乘风破浪”“披荆斩棘”“生生不息”等经典综艺节目提供支持……它就是深圳市光祥科技股份有限公司(以下简称“光祥科技”)。
光祥科技创立于2006年,研发生产的显示屏产品涵盖小间距屏、透明屏、曲面屏、圆柱屏、地砖屏、台阶屏等类型,广泛应用于大型会议、广电演出、体育赛事、游戏竞技、展览展会、XR虚拟拍摄等多元场景。目前,光祥科技已在全球150多个国家及地区成功实施5万多个应用实例,在全球LED应用领域独树一帜,开辟了“产业+文化”“展演+互动体验”的新格局。
公司创始人、董事长张现峰深知技术创新是企业发展的核心驱动力。他带领团队攻克多个技术高地,累计获得各类专利137项,产品多次斩获国际大奖。“目前的技术积累完全可以满足未来若干年的发展需求。”
“我们面向的是高端市场,对屏幕的要求特别高,不能出现任何问题。比如巡回演唱会,屏幕需要反复拆装、搬运,这就要求产品稳定性特别好。”张现峰介绍,他们采用双电源双备份模式,确保电源及信号稳定;采用极高精度的焊接,更精密的工艺管控,以及S-SMT等创新设计,提升产品的耐用性和可靠性;同时,不断改善散热性能,确保颜色一致性好、亮度对比度更高;此外,积极满足特定场地防水、防腐蚀、宽广视角等要求,提供适合特定场景的产品和服务。
光祥科技的创新不局限于技术研发层面,也体现在把顶尖舞美创意转化为现实的过程中。公司根据项目需求设立技术小组,开展定制化研发,不断推陈出新,“让观众永远有耳目一新的感觉”。
张现峰骄傲地说:“我们提供更稳定的多元解决方案,这是公司在越来越透明的行业竞争格局中保持优势、持续发展的底气之所在。”他明确表示,光祥科技不会执着于扩张企业规模,而是专注于细分市场,致力于做精做深。
2012年5月,光祥科技迁到坪地。回忆起当时的情景,张现峰仍然历历在目:“当时我刚从北京回来,提着印有央视主持人合照、签名的日历。坪地招商办负责人看到后非常热情,表示一定要留下我们,还帮我们争取了租金优惠。”
12年间,光祥科技在坪地茁壮成长。从最初的8000万元规模,发展到今年,在演唱会经济的火热加持下,预期销售额约10亿元,增长近10%。企业的产业空间也一再扩张,目前在坪地拥有两个厂区,建筑面积4万多平方米,年底左右还将迁入新的总部大楼。张现峰透露,搬迁后,企业将迎来一次质的飞跃——升级信息化智能化系统,扩充人才队伍,目标是在三五年内达到20亿元左右的规模。
然而,光祥科技的发展也并非一帆风顺,公司业绩曾遭遇腰斩。市场部刘志刚回忆起来仍感到非常佩服:“张总带领大家苦练内功,大力投入信息化系统建设,提升内部管理水平。演出活动市场开放后,公司有了充足的把握应对市场变化。目前工厂一直处于满产状态,工人们都在加班赶订单。”
“坪地是光祥科技的福地,光从用地方面就能看出坪地对我们的支持力度。”张现峰饱含感情地说,从建设过程中的手续跟进、协调周边交通、应对居民投诉,到员工子女上学,街道各个职能部门全力支持企业发展,“正是有了这样的营商环境和服务型政府,我们才能在坪地一路走到今天。”他坚信,企业最需要的就是基层政府提供及时有效的支持协调和服务,帮助企业做强做大,实现企业与地方的共赢发展。
策划|彭湘郴
文字|程泉
图片|受访者提供
译|赵凡
审|邹晓华