During this year's Mid-Autumn Festival, traditional cultural elements became a popular choice for cultural tourism experiences. Tourists not only gathered for family reunions but also engaged in activities such as wearing traditional Hanfu clothing in parks and enjoying moonlit boat rides, embracing the unique festive atmosphere. According to a report by Ctrip.com, the popularity of scenic spots offering moon-viewing and nighttime tours surged more than threefold during the Mid-Autumn holiday, while museum experiences also saw significant growth, with related bookings doubling.

Various cultural and tourism activities were abundant across the country. In Guangzhou, Yuexiu Park's Mid-Autumn festival at the Ming Dynasty city wall, Beijing Garden Expo Park's "Jingcai Lantern Show", and Wuhan's fireworks displays became top attractions. The "Red Cotton and Moonlight" Mid-Autumn festival at Guangzhou Museum offered an immersive experience of traditional culture through interactive relic games and handicraft workshops.

Beyond short-distance trips, long-distance travel inspired by traditional culture also gained popularity. Notably, the surge in ancient architecture tours in the northwest, sparked by the game "Black Myth: Wukong", led to a boom in bookings for grotto tours in places like Datong in Shanxi province and Dunhuangin Gansu province. Besides, the Jade Emperor Temple exhibition from Shanxi, held in the Guangdong-Hong Kong-Macao Greater Bay Area, drew numerous families and young visitors eager to explore the footprints of traditional culture.

With the National Day holiday approaching, cultural tourism is expected to remain a top choice. Tours with cultural themes, as well as museum and traditional cultural site visits, are likely to continue attracting tourists. Traditional culture is increasingly empowering the development of cultural tourism, becoming a powerful driving force for the prosperity of the tourism market.

Source: Lingnan on the Cloud

优秀传统文化成文旅发展“原动力”

今年中秋期间，传统文化元素成为文旅消费的热门体验。游客不仅选择回乡团聚，还通过汉服游园、泛舟赏月等方式，享受节日的独特氛围。据携程发布的报告，中秋节期间，赏月和夜游活动的景区预订热度环比上涨超3倍，博物馆体验项目也颇受欢迎，相关产品预订热度增长了两倍。

各地的文旅活动层出不穷，如广州越秀公园的明城墙中秋游园、北京园博园的“京彩灯会”、武汉的烟花秀等，成为游客争相打卡的热点。广州博物馆举办的“红棉·月色”中秋游园会，通过文物互动游戏、手工制作等方式，让市民游客沉浸式体验传统文化的独特魅力。

不仅是周边游，受传统文化影响的长线游也备受青睐。尤其是《黑神话：悟空》带动的西北古建游热潮，山西大同、敦煌等地的石窟游订单激增。此外，山西晋城玉皇庙的大湾区展览吸引了大量亲子家庭和年轻人前来打卡，追寻传统文化的足迹。

随着国庆长假临近，文化游将继续成为热门选择。文化主题游、博物馆和传统文化景区预计仍将成为游客关注的焦点。优秀传统文化正在不断赋能文旅发展，成为推动旅游市场繁荣的强大“原动力”。

文｜记者 刘星彤
图｜景区提供（另署名除外）
译｜赵凡
英文审校｜王枥焓