As the Mid-Autumn Festival approaches, the "Guangfu Yuehua Dream" Mid-Autumn Fair has officially kicked off on the Beijing Road Pedestrian Street. Running from September 9^th to September 15^th, the event features various engaging cultural activities and a charming ancient-style marketplace. Both locals and visitors can immerse themselves in the Guangfu culture in a fun and relaxing way while strolling down Beijing Road, contributing to the preservation and promotion of outstanding traditional Chinese culture.

The fair is centered around Guangfu culture, with one of the main attractions being the "Nanyue Shopkeeper Challenge." This game, inspired by the history of the Nanyue Kingdom and the classic board game Monopoly, creatively blends offline ancient-style fair settings with strategic gameplay.

Interactive stations have been set up along Beijing Road, Grandbuy (Beijing Road branch), and Xihu Road Square, where participants can engage in business investment and strategic planning activities. These challenges test their wisdom and decision-making skills, offering them a chance to experience the excitement of ancient trade.

The event will also partner with "Nanfeng Market" and "Guangzhou in Intangible Cultural Heritage" to offer visitors the opportunity to try their hand at traditional handicrafts such as Chaozhou embroidery and lacquer fans, showing the unique charm of Guangfu culture through these experiences.

A key feature of the event is the ancient-style marketplace, which transforms the modern Beijing Road Pedestrian Street into a lively scene reminiscent of ancient city markets. The marketplace offers a wide range of exquisite handmade crafts and authentic local snacks. Visitors can also participate in traditional games such as cuju (ancient Chinese football), touhu (pitch-pot), and the "Animal Gathering" game, allowing them to experience the leisure activities of ancient times.

In addition, the event boasts an array of captivating performances, including bamboo flute music, guzheng performances, and classical Chinese dance, offering audiences a delightful blend of visual and auditory enjoyment, bridging the gap between the past and the present. To entertain the participants and improve their engagement, a stamp collection activity has been introduced, where participants complete specific tasks and challenges to collect stamps to unlock hidden rewards and surprises while capturing unforgettable moments along their journey.

Looking ahead, Beijing Road will continue to host more interactive cultural and tourism-themed events like "Guangfu Yuehua Dream," aiming to elevate both visitor experience and consumption while driving the high-quality development of the Beijing Road Pedestrian Street.

Source : Lingnan on the Cloud

来广州北京路共赴广府文化体验之旅！ 

随着中秋佳节的日益临近，“广府越华梦”中秋游园会在北京路步行街盛大开启，活动从9月9日一直持续到9月15日，丰富多彩的文化体验活动，别具韵味的古风市集，让市民游客在逛北京路的同时，也能在轻松愉快的氛围中深入体验广府文化魅力，共同传承与弘扬中华优秀传统文化。

本次“广府越华梦”中秋游园会以广府文化为主题，活动的一大亮点“南越大掌柜挑战赛”，以南越历史为背景，以经典桌游大富翁为灵感，巧妙融合线下古风游园场景。

在北京路、广百百货北京路店、西湖路广场等地设置商铺投资、策略规划等趣味环节，充分考验参与者的智慧与决策能力，让游客在互动中体验古代商贾的乐趣。

活动还将携手“南风集”与“非遗里的广州”，为游客提供潮绣、漆扇制作等非遗项目体验，让游客在体验中领略广府文化的独特韵味。

古风市集作为活动的重要组成部分，将在现代化的北京路步行街重现古代市井景象，汇集各类精美手工艺品、地道小吃等。活动期间，还将推出一系列古风游戏，如蹴鞠、投壶及“动物赶集”游戏，让游客亲身体验古代人的休闲娱乐方式。

此外，国风表演环节同样精彩纷呈，将带来竹笛、古筝、古典舞等传统艺术表演，为观众带来视觉与听觉的双重享受，在古代与现代之间来回穿梭。为了增加活动的趣味性和互动性，还特别设置了集章探索环节，参与者完成特定任务与挑战、收集印章，可以解锁隐藏福利与惊喜，同时记录在北京路游园之旅的精彩瞬间。

未来，北京路还将继续举办更多像广府越华梦这样有互动、有体验的文旅主题活动，通过活动实现游客体验和商圈消费的双提升，推动北京路步行街高质量发展。

文｜记者 李春炜 通讯员 詹苹苹
图｜钟涌
译｜邹晓华
英文审校｜王枥焓