Recently, Winsing Animation announced that its new great work "Xu Wu Bian Jie" ("Boundless Void" in English) will premiere on the Chinese video-sharing platform Bilibili on April 10th. As Winsing Animation's first science fiction-themed animation with a touch of heroic spirit, it has simultaneously initiated domestic and international distribution, attracting attention in the market.

As one of the first 3D animation companies in the country, Winsing Animation has become a leading domestic producer of digital animation and audiovisual content for 21 years. Their work spans various age groups, including children's animation (such as the well-known IP "GG Bond") and cross-generational IPs (including "Xu Wu Bian Jie"). The company established a comprehensive IP chain that encompasses various aspects of life, such as clothing, catering, housing, transportation, education, and entertainment. It has not only become a childhood memory for the generation after 90s and after 00s, but also a distinctive symbol of Guangdong's new animation.

Guangdong is the largest province in terms of film production volume in China, with a plethora of marketable and popular IPs originating from the region. Its self-produced animation IPs are the main force in the market. Rather than resting on its laurels, the animation industry in Guangdong constantly innovates and iterates. Animation TV series represented by "Boonie Bears," "Pleasant Goat and Big Big Wolf," and "GG Bond" has long dominated the viewership charts. Animated films produced in Guangdong have been breaking box office records and receiving critical acclaim, which demonstrates the strength and success of long-lasting IP series.

In the past decade, Guangdong animation has produced a multitude of new works, including domestic animated films and web series. These Guangdong-made new productions have expanded from the children's market to the family-oriented and cross-generational markets, consistently delivering outstanding works.

Yan Bing, Vice President of Winsing Animation, said that Guangdong, as a province known for its manufacturing industry and tourism, boasts abundant industrial resources that are highly synergistic with the animation industry. The continuous emergence of exquisite cultural products, along with innovative cultural and tourism formats, has brought about a two-way development in the animation industry, from content creation to the expansion of animation plus functionalities.

The latest installment of the "GG Bond" series, named "GG Bond Racing" has set a new viewership record. And its recently concluded season 7 and season 8 secured the top spot in the TV animation time slot on a total of 14 times during its broadcast period. The cumulative view count for the series has surpassed 3.5 billion.

In light of the latest advancements in the field, a growing number of animation firms are undergoing a process of reorganization to better exploit valuable resources. With original IP and high-quality content as the core, these companies are utilizing new technologies to reduce costs and increase efficiency, while vigorously developing both the industry and overseas markets.

Currently, Winsing Animation has had its works broadcast in over 60 countries and regions worldwide through more than 150 television stations and new media platforms.

However, cultural overseas output faces more complex challenges. In addition to the coordination between content, industry, and marketing, there are conflicts arising from different cultures. Therefore, Winsing Animation believes that cultural overseas output requires collective efforts, cultivation and support for the development of truly capable enterprises to explore overseas markets.

Source:Yangcheng Evening News

粤派动漫IP正在加速“出海”

近日，咏声动漫宣布全新力作《虚无边境》定档4月10日在B站首播，作为咏声首部科幻热血国风动画，同步启动了海内外发行，受到市场关注。

作为全国首批3D动漫企业，21岁的广东咏声动漫股份有限公司已经是国内领军的数字动画影视内容创作生产企业。从儿童动画的人气IP猪猪侠，到《虚无边境》等全龄段IP矩阵，再到覆盖衣食住行学与玩的IP全产业链。咏声动漫不仅已成为众多“90后”“00后”的童年回忆，更是粤派新动漫的鲜明符号。

广东是全国制片量最大的省份，同时国内知名的、有市场号召力的明星IP大多出自广东，粤产动漫IP是市场的主力军。广东动漫并没有故步自封，而是创新迭代。以熊出没、喜羊羊、猪猪侠为代表的广东动画电视长期居于收视榜前列，动漫电影不断刷新票房纪录，票房与口碑双赢，系列长青IP的竞争优势相当强劲。

近十多年来，广东动漫新作频出，国漫大电影、动漫网络剧等粤产新片不断，从儿童市场向合家欢、全龄段市场突围，并且力作不断。

咏声动漫副总裁阎冰表示，广东作为制造业大省、旅游大省，与动漫产业高度协同的产业资源丰富，潮玩精品不断，文旅业态创新，动漫从内容到动漫+功能拓展上和产业实现了双向奔赴。

猪猪侠最新系列动画《竞速小英雄》刷新收视纪录，刚刚收官的《猪猪侠之竞速小英雄7-8》在播期间拿下14次电视动画片同时段收视冠军，目前系列累计播放量已突破35亿+。

从当前的发展来看，越来越多的动漫企业在进入一个优势资源重构期，以原创IP和精品内容为核心，应用新技术降本增效，大力发展产业市场和海外市场。

目前，咏声动漫旗下作品已经在全球60多个国家和地区，通过全球超过150家电视台及新媒体平台播出。

然而，文化出海面临的情况更加复杂。除了内容、产业和营销的协同外，还有不同文化的冲突。所以咏声动漫认为，文化出海既要抱团出海，也要培优扶强，鼓励和支持真正有实力的企业去开拓海外市场。

文、图｜记者 戚耀琪 许张超
翻译 | 陈萱