On June 28th, the 18th China International Small and Medium Enterprises Fair (CISMEF)  continued in full swing. Reporters learned that the current CISMEF has set up a dedicated exhibition area for time-honored enterprises in order to orient time-honored national brands towards better adaptation to the changing demands with a full play of their positive role in stabilizing growth, boosting consumption, and benefiting people's livelihoods, thus driving their innovative development and brand enhancement for high-quality growth.

At the entrance of the exhibition area for time-honored enterprises, a large crowd of visitors gathered in front of the booth of Foshan Xianglan Food Co., Ltd. On-site inquiry has revealed that Xianglan, a venerable brand hailing from Foshan, Guangdong, with over four decades of experience in the biscuit industry, has been granted the title of "Intangible Cultural Heritage" by the Chancheng District of Foshan, in recognition of its exceptional mastery of mooncake-making.

The company's manager, Huo Jian, introduced that they have unveiled a range of novel mooncake offerings that are poised to hit the market this year. By presenting their latest products and excellent productivity at CISMEF, the company hope to captivate the attention of the attendees prior to the Mid-Autumn Festival, a traditional Chinese celebration that falls on the 15th day of the 8th month. Above all, their objective is to bolster their brand recognition by leveraging the platform provided by CISMEF.

In December last year, Guangzhou Baiyun Noodle Industry Co., Ltd.,a subsidiary of Guangzhou Grain Group(Lingnan Suiliang), and its brand "Baiyun Noodles" were included in the list of "Guangzhou Time-honored Brands" announced by the Guangzhou Time-honored Brand Association. Luo Guozhong, the Party Branch Secretary of the newly recognized Guangzhou Baiyun Noodle Industry Co., Ltd., expressed great anticipation for their participation in CISMEF. He told reporters that the company is the only state-owned manufacturer for noodle products in Guangzhou, with a storied history dating back over six decades. Through their participation in CISMEF, they aspire to amplify the prominence of time-honored brands, extolling the rich heritage and brand resilience of state-owned time-honored enterprises.

For over six decades, our unwavering mission has been to craft an exceptional bowl of noodles. However, given the swift evolution of the food industry, time-honored brands must also innovate, particularly in areas such as packaging and distribution. Going forward, we shall prioritize the development of online channels and the revitalization of our offline brand, endeavoring to forge novel avenues for growth," said Luo.

In fact, numerous age-old brands in Guangdong not only epitomize the quintessence of Lingnan culinary culture but also the profound bedrock of Guangdong manufacturing. At the event, the unveiling of paints "Television Tower Paint" by Pearl River Paint, a leading paint manufacturer based in Guangzhou, Guangdong. stirred up a wave of reminiscences for local denizens. It transpires that the emblematic Guangdong Television Tower, erected in 1959, once sported an advertisement for "Television Tower Paint." Even now, the "Television Tower Paint" brand radiates a resplendent aura.

Cai Minzhao, a member of the Party Committee of Pearl River Paint, Deputy Chief Engineer, and Director of the Technical Department, told reporters that to align with the requirements of the contemporary era, Pearl River Paint has spearheaded a novel range of products that are genuinely secure and ecologically sound, including high-flash-point paints and waterborne anticorrosive coating. This year, they will realize a comprehensive "de-hazardization" conversion of all retail paints, surmounting the restrictions of conventional industries in conveyance, warehousing, and application of anti-corrosion paints. "We will continue to innovate and strive to inject new impetus into the development of the 'Television Tower Paint' brand, and promote the growth and strengthening of our national brands, achieving high-quality development of Chinese brands," said Cai.

传统与创新交汇，中博会上国货品牌“秀活力”

6月28日，第十八届中国国际中小企业博览会仍在如火如荼进行中。记者获悉，为促进全国老字号企业更好地适应消费需求新变化，充分发挥老字号在稳增长、促消费、惠民生的积极作用，推动老字号企业创新发展、品牌提升及实现高质量发展，本届中博会专门设置了老字号企业展。

在老字号企业展的入口，广东香兰食品公司的展位前聚集着大量的观展者，记者在现场了解到，在制饼行业深耕四十余年的香兰是一家佛山老字号，其月饼制作技艺还曾获得佛山市禅城区“非物质文化遗产”称号。

该公司经理霍健向记者介绍道，本次来到中博会，他们带来了多款今年即将上市的最新款月饼，希望在中秋节到来之前向参展者展现他们最新的产品以及生产的实力，更重要的是借助中博会的品牌打响品牌知名度。

去年12月份，广州市粮食集团（岭南穗粮）旗下广州白云面业有限责任公司及其旗下“白云制面”品牌，被广州老字号协会公布的“广州老字号”认定名录收录。刚刚被认定为老字号，来到中博会现场的广州白云面业有限责任公司党支部书记罗国中十分期待，他告诉记者，白云面业是广州市唯一一家国有面制品生产企业，有六十余年面制品生产历史。本次来到中博会，希望能够借助中博会的平台提升老字号的知名度，展现国有老字号的深厚积淀与品牌实力。

“六十多年，我们只想做好一碗面。但是随着食品市场的快速发展，老字号也需要创新，尤其在包装和渠道上。未来我们将从线上渠道开拓以及线下品牌焕新两方面两手抓，争取创造新的增长点。”罗国中说。

实际上，广东众多老品牌不仅仅是岭南饮食文化的结晶，也体现着广东制造的深厚底蕴。

此次参展，珠江涂料参展的“电视塔牌”涂料勾起了不少老广的童年回忆，原来，曾经的广州地标、建于1959年的广东电视塔上就曾安装有“电视塔牌”的广告牌。发展至今，“电视塔牌”涂料依旧延续着昔日的风光。

珠江涂料党委委员、副总工程师、技术部部长蔡敏钊告诉记者，为适应新时代的需求，珠江涂料革命性地推出真正安全环保的高闪点油漆、水性防腐涂料等系列，今年还将实现所有零售涂料产品全面“去危化品”转化，解决传统工业防腐油漆运输、储存及使用受限问题。

“我们将持续创新，努力为‘电视塔牌’老品牌发展注入新动能，并推动民族品牌做大做强，实现国货品牌高质量发展。”蔡敏钊表示。

文｜羊城晚报全媒体记者 陈泽云 孙绮曼 许张超
图｜羊城晚报全媒体记者 曾育文
译｜陈萱
责编 | 王楠