On April 28th, the BIG3 China headquarters announced its official entry into the E.C.PARK Cloud Sharing New Economy Ecological Park in Guangzhou Zengcheng, marking the arrival of the legendary BIG3 in China. The BIG3 league was founded in 2017 by former American basketball superstar Allen Iverson and famous rapper Ice Cube. Currently, the league has 12 teams consisting of retired NBA players.

At the press conference held that afternoon, eight legendary basketball stars participate in the event and interact with Chinese basketball fans. The playersincluded Rashard Lewis, Nick Young, James White, Reggie Evans, Josh Powell, Byron Davis, Mike Bibby, and Clyde Drexler.

The eight NBA legends were also invited to engage in an innovative youth culture party at the E.C. Trendy Art Life Hall, exploring the intersection between sports and music art. They praised the rapid development of the Greater Bay Area.

The cooperation between E.C.PARK and BIG3 China aims to bring international trendy culture and high-quality sports resources to China and introduce personal IP of star players, artists, basketball trends and other related Ips. It will also integrate fields such as international fashion, sports culture, and tourism to promote high-quality development.

According to Wu Zhirong, Presidentof E.C.PARK, the E.C. Trendy Art Life Hall where BIG3 China is stationed is built to embody the concept of "street style, trendy, unique, and international". Through multiple forms such as street culture, trendy art, and international sports events, it meets the development needs of various trend brands and sports businesses. The trendy culture life hall, which is built for the IPs of sports, stars, artists, and BIG3, can serve as a venue for basketball games, art exhibitions, new product launches, celebrity meet-and-greets, and taking photos.

The BIG3 China Tour will include Guangzhou, Beijing, and Chengdu this year, with retired basketball stars promoting basketball culture and bringing visual feasts to Chinese NBA fans up close.

传奇球星三人篮球赛正式登陆中国
总部落户广州增城

4月28日，BIG3中国总部宣布将正式进驻广州增城E.C.PARK云享新经济⽣态园，标志着传奇球星三人篮球赛事BIG3正式登陆中国。BIG3联赛由前美国篮球巨星阿伦·艾弗森和著名说唱歌手艾斯·库伯在2017年联手成立，目前共有12支球队，由众多NBA退役球星组成。

在当天下午举行的发布会上，拉沙德·刘易斯、尼克·杨、詹姆斯·怀特、雷吉·埃文斯、约什·鲍威尔、拜伦·戴维斯、迈克·毕比、克莱德·德雷克斯勒等传奇篮球明星亲临广州现场参加活动，并与广大中国球迷亲切互动。

八位NBA传奇球星还受邀在E.C.潮流艺术生活馆，参与了一场别开新面的关于运动与音乐艺术的有趣青年文化派对，他们对粤港澳大湾区的发展速度赞不绝口。

此次E.C.PARK联手BIG3中国，旨在带来国际潮流文化和优质体育资源，引入明星球员个人IP、艺术家IP、篮球潮流相关IP，整合国际时尚、体育文化、旅游美食、直播电商等领域，促进高质量发展。

据E.C.PARK董事长吴智荣介绍，BIG3中国入驻的E.C.潮流艺术生活馆，围绕“街区风格、潮、独特、国际”的理念，通过街头文化、潮流艺术、国际体育赛事等多元形式，满足各潮流品牌、体育商家的发展需求。结合BIG3等体育、影视明星及艺术家的IP而打造的潮流文化生活馆，可作球赛、艺术展示、新品发布、明星见面会、网红打卡等场所。

BIG3球星嘉年华中国站本年度将率先在广州、北京和成都三个城市落地，传奇球星将继续发挥余热，传播篮球文化，为中国的NBA球迷带来近距离的视觉盛宴。

文丨羊城晚报全媒体记者郝浩宇
图丨主办方提供
翻译丨刘佳慧