Over the last 16 years, editor Zeng Yonglin has been focusing on making Lingnan Traditional Chinese Medicine (TCM) culture noticed, remembered, and spread.
Based on the publishing philosophy of "inheriting Chinese medical knowledge and promoting Lingnan culture", Zeng Yonglin has planned a large number of key publications. These high-standard books about Lingnan traditional medicine have strong pertinence, guidance, and operability for TCM practitioners. The books inspire their thinking, enrich their means, and improve their skills in diagnosis and treatment.
The phenomenal bestseller Daily Healthy Diets has sold more than 300,000 copies. How did TCM books attain both fame and fortune? Let's listen to her. #artandculture
让岭南中医药文化被关注、被记忆、被传播,这是入行16年来,名编曾永琳一直在做的事情。
围绕“传承国医薪火,弘扬岭南文化”这一出版理念,曾永琳策划了大量重点出版物,这些岭南中医药精品图书的出版,对中医药从业者启发诊疗思维、丰富诊疗手段、提高诊疗水平具有很强的针对性、指导性和可操作性。
现象级畅销书《每日一膳》累计销售超过30万册,中医药类图书是如何做到“叫好又叫座”的?听她怎么说。