At the beginning of the New Year, the international cultural communication brand "Guangdong People celebrate Spring Festival" jointly established by Yangcheng Evening News and well-known media has set off a communication phenomenon all over the world. "Guangdong People celebrate Spring Festival" successfully combines the Spring Festival and Lingnan culture, starting from emotion and combining with media innovation, to present the image of China and Guangdong to the world. Connect people with culture for the future!

新年伊始，羊城晚报携手海内外百家名媒体共同创立的文化国际传播品牌“老广贺春”在海内外掀起了传播热潮。“老广贺春”成功糅合了春节与岭南文化，从情感切入，结合媒体创新，向世界展现中国形象、广东形象。让文化走向世界，以文化联结人心。